World Chess Championship 2018 Poster
Period
2018Place
London, UK
Category
Posters and caricaturesSubcategory
PostersThematic collections
World Championship Posters
Curious fact
The storm of reactions to the logo has mostly been about the possible sexual connotation of the image. However, chess fans have also pointed out that the chessboard has been represented with 6x6 squares instead of 8x8
One of the 2018 world chess championship logos has caused quite a stir. The image depicting two chequered bodies wrapped around each other went viral on social media and was reported on by mainstream media all over the world. The controversial logo was designed by Shuka Designs. Interestingly, Shuka Designs had also created the logo for 2016 World Chess Championship held in New York.
